An Intelligent Embedded Marketing Service System based on TV apps: Design and implementation through product placement in idol dramas
نویسندگان
چکیده
Introduction Product placement is everywhere Over-familiarity with the product placement marketing strategy may limit its advertising effectiveness. The Purpose of Study the current research examines whether an increase in the completeness and diversity of the messages as well as the richness of the media facilitates the development of positive attitude based on Media Richness Theory. Richness Theory.
منابع مشابه
Intelligent Embedded Marketing Service System Based on TV Apps: Design and Implementation
Due to the increment of advertising requirements based on various multi-media services, two studies were conducted to propose an Intelligent Embedded Marketing Service System (IEMSS) and then to use IEMSS to implement product placement strategies for idol dramas in interactive television. In the study 1, IEMSS combines the TV apps, multiple agents, multi-document summarization technologies to r...
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ورودعنوان ژورنال:
- Expert Syst. Appl.
دوره 40 شماره
صفحات -
تاریخ انتشار 2013